Savvy Sister Roots

It all started one sunny morning as we sipped on iced coffee by the beach soaking up the sun. Both Jamie and I had enjoyed a long summer of tanning, singing our hearts out on long car rides, making memories with friends and tasting new foods...all of course which we documented on social media. That one sunny morning on the beach Jamie and I decided to captivate on those memories and put them to good use. If we could be as excited about our own social media, why couldn’t we be excited about someone else's social media, too? As the coffee kicked in and the sun beamed hotter, it dawned on us that we could do what we love and help others do so, too. Why not captivate on what we’re good at and turn it into a career?  

From that moment on, Savvy Sisters Media, Inc. was born. It took us some time to get where we are now, but without that moment on the beach we would not be the #girlbosses we are today. I’ll be the first to tell you that starting a business is not easy, but it’s worth it. All the blood, sweat, tears and Starbucks purchases have paid off, and will continue to pay off...especially the Starbucks purchases.

If it weren’t for the people around us to guide us in the right direction, we’d still probably be brainstorming on the beach, but one of the most important things about Savvy is the bond Jamie and I have. We conect with each other on a personal, emotional and even a marketing level. Because we know how the other thinks, it makes brainstorming, pitching, creating and innovating all the more better.

From the very start, Jamie and I were always tag teaming on ideas. We started with the basics, creating our brand. With the help of some friends, we designed a logo, created a website and started social media accounts. From that point on, we went from door to door, town to town pitching to stores, restaurants, small businesses, anyone that could use our savvy social media skills. Eventually, clients started coming to us, and it was one of the many breaking points in our career.

It’s important to set goals and constantly remind yourself of them. Push your limits and don’t be afraid of the what-ifs. Write your goals down and don’t cross them off until you’ve reached them, and once you have reward yourself...preferably with more coffee! Nobody can be successful for you, it’s up to YOU to pave the path of your own journey. Our journey was not a smooth one, and it will continue to be bumpy, but the journey is a marvelous one.

Through this blog you’ll see everything from social media tips to marketing ideas to trending topics. If you have something that you’d like to learn more about, please reach out to us and let us know! We’d love to blog about topics you’re interested in, too! This journey has just begun, and I can’t wait to take you on the ride with us.

Xoxo,

Your Savvy Sister,

Tara