Instagram Stories are a feature for businesses to leverage to increase authentic engagement and grow their brand's social media presence. It is also a great opportunity for companies to express themselves and for viewers to get to know your company on a more personal level!
When posting IG Stories, keep these tips in mind to reach your full business potential!
Positioning polls in your Story allow for fun and easy interaction with your online community.
Keep in Mind - Poll features that are too close to the right or left side tend to cause the viewer to advance or go back to the last post.
Along with locations, Stories also offer hashtags. Use them! Tagging hashtags in Stories will get them get twice the views.
Tip - Paste text block of 15 hashtags that can be shrunk without the viewer seeing them and still optimizing the performance of your post.
Video with Text
Video content is on the rise, share value with your audience with tutorials, Q&A’s and behind the scenes content.
Keep In Mind - Majority of users watch without audio, be sure to add closed captioning to all of your video content.
Checking Your Viewers/Stats
Keep track of who is watching your Stories consistently and reach out to them! When you have more insight into your audience, you’re able to create more content that your viewers like.
Tip - Convert your Instagram page into a business profile; this will allow you to
see the reach, impressions, replies, and exits for each story you post.
Whether you’re eating at a restaurant or exploring the city, tagging a specific location in your Story will give you the opportunity of being featured in the area’s public Story. Getting featured in a location story will increase the number of impressions your Story has.
Keep in Mind - When screenshotting posts and adding new text make sure you also update the location sticker!
Expand your network by engaging and replying to your target markets stories to establish authentic relationships and drive organic traffic to your page. Having relationships with viewers allows for greater exposure and network opportunities.
Tip - Screenshot a great conversation you have with someone in the comment section on a post and give them a shoutout on your story. Not only does this strengthen your relationship with your viewers, but it also motivates others to engage in your posts!
Here are six things to keep in mind when you’re posting an Instagram Story, I hope you don’t forget them! Comment below any Instagram Story tips you have and make sure to follow our Instagram @savvysistersmedia to keep up with all of our exciting content!