Social Tips

6 IG Story Tips

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Instagram Stories are a feature for businesses to leverage to increase authentic engagement and grow their brand's social media presence. It is also a great opportunity for companies to express themselves and for viewers to get to know your company on a more personal level!

When posting IG Stories, keep these tips in mind to reach your full business potential!

Ask Questions

Positioning polls in your Story allow for fun and easy interaction with your online community.

Keep in Mind - Poll features that are too close to the right or left side tend to cause the viewer to advance or go back to the last post.

Hashtags

Along with locations, Stories also offer hashtags. Use them! Tagging hashtags in Stories will get them get twice the views.

Tip - Paste text block of 15 hashtags that can be shrunk without the viewer seeing them and still optimizing the performance of your post.

Video with Text

Video content is on the rise, share value with your audience with tutorials, Q&A’s and behind the scenes content.

Keep In Mind - Majority of users watch without audio, be sure to add closed captioning to all of your video content.

Checking Your Viewers/Stats

Keep track of who is watching your Stories consistently and reach out to them! When you have more insight into your audience, you’re able to create more content that your viewers like.

Tip - Convert your Instagram page into a business profile; this will allow you to

see the reach, impressions, replies, and exits for each story you post.

Location Tags

Whether you’re eating at a restaurant or exploring the city, tagging a specific location in your Story will give you the opportunity of being featured in the area’s public Story. Getting featured in a location story will increase the number of impressions your Story has.

Keep in Mind - When screenshotting posts and adding new text make sure you also update the location sticker!

Branch Out

Expand your network by engaging and replying to your target markets stories to establish authentic relationships and drive organic traffic to your page. Having relationships with viewers allows for greater exposure and network opportunities.

Tip - Screenshot a great conversation you have with someone in the comment section on a post and give them a shoutout on your story. Not only does this strengthen your relationship with your viewers, but it also motivates others to engage in your posts!

Here are six things to keep in mind when you’re posting an Instagram Story, I hope you don’t forget them! Comment below any Instagram Story tips you have and make sure to follow our Instagram @savvysistersmedia to keep up with all of our exciting content!

How to effectively use #’s for your brand

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What even is a hashtag??? It’s the key to growing your brand's organic growth. Hashtags often get thrown around without purpose, but we are here to tell you that if you use them correctly, it can make or break your social media strategy. By adding a #savvy touch to your social media game, the potential to grow your brand is limitless.

Types of #’s

Branded hashtags, which are created specifically for your company in mind. Fun fact: 70% of hashtags are branded. You can use these to encourage (and find) user generated content, as well as analyze your efforts.

Community hashtags, which are general hashtags that are widely used, and include things like: #tbt, #instafood, #throwback and #ootd.

# Shortcuts

We all live very busy lives, with little time to perfect all the little details. Luckily, for you iPhone lovers, there’s a solution!

Settings > general > keyboard > text replacements > (add hashtags)

Saving lists of your hashtags will help you know the value of each to determine what works and what doesn’t.

# Tips & Tricks

Instead of putting the hashtags in the caption, leave a comment immediately after posting. You can use up to 30 hashtags per comment.

Focus on the activity of hashtags. It’s important to always do hashtags with a purpose and finding a specific niche audience that will find use in your hashtags. Finding hashtags with more than 1,000 users will get you the most results because you know people are constantly looking for that specific one. Get a general idea of how often people use hashtags. If the hashtags are too popular, your post will be gone in seconds. Hashtags that have a lot of viewage are harder to track and have a lower conversion rate.

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Use what’s popular instead of what’s trending. Trends come and go, so it’s important to keep a long shelf-life of your branded hashtags.

#’s For Your Business Hashtags are both keywords and conversations. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured on the Explore tab.

According to Simply Measured, using even a single # increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content.

The more specific the hashtags the better.

Add new hashtags to target and leverage the social authority towards organic authority. Different #’s can mean different things to many people.

All in all, hashtags are a powerful tool that are often overlooked. Hashtags are crucial to growing your brand organically.

If you’d like to learn more about how you can grow your brand sign up for one of our social media training sessions, and learn how you can take your brand to the next level.