Savvy Sisters Media

How to effectively use #’s for your brand

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What even is a hashtag??? It’s the key to growing your brand's organic growth. Hashtags often get thrown around without purpose, but we are here to tell you that if you use them correctly, it can make or break your social media strategy. By adding a #savvy touch to your social media game, the potential to grow your brand is limitless.

Types of #’s

Branded hashtags, which are created specifically for your company in mind. Fun fact: 70% of hashtags are branded. You can use these to encourage (and find) user generated content, as well as analyze your efforts.

Community hashtags, which are general hashtags that are widely used, and include things like: #tbt, #instafood, #throwback and #ootd.

# Shortcuts

We all live very busy lives, with little time to perfect all the little details. Luckily, for you iPhone lovers, there’s a solution!

Settings > general > keyboard > text replacements > (add hashtags)

Saving lists of your hashtags will help you know the value of each to determine what works and what doesn’t.

# Tips & Tricks

Instead of putting the hashtags in the caption, leave a comment immediately after posting. You can use up to 30 hashtags per comment.

Focus on the activity of hashtags. It’s important to always do hashtags with a purpose and finding a specific niche audience that will find use in your hashtags. Finding hashtags with more than 1,000 users will get you the most results because you know people are constantly looking for that specific one. Get a general idea of how often people use hashtags. If the hashtags are too popular, your post will be gone in seconds. Hashtags that have a lot of viewage are harder to track and have a lower conversion rate.

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Use what’s popular instead of what’s trending. Trends come and go, so it’s important to keep a long shelf-life of your branded hashtags.

#’s For Your Business Hashtags are both keywords and conversations. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured on the Explore tab.

According to Simply Measured, using even a single # increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content.

The more specific the hashtags the better.

Add new hashtags to target and leverage the social authority towards organic authority. Different #’s can mean different things to many people.

All in all, hashtags are a powerful tool that are often overlooked. Hashtags are crucial to growing your brand organically.

If you’d like to learn more about how you can grow your brand sign up for one of our social media training sessions, and learn how you can take your brand to the next level.

Manage Your Anxiety With These 3 Steps

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Stress creeps up on us all the time. Whether you’re at work, at school, your side hustle, or just in life itself, stress and anxiety can come in all types, but it’s important to manage that sucker and get it under control.

Licensed psychologist Dr. Lauren Hazzouri, PsyD, founder of the online community for young women called #HeyLauren, told us the three ways you can manage anxiety in your life.

Step 1: Manage that stinkin’ thinkin’

Each of us has many thoughts, up to 70,000 per day! The goal is to get so familiar with your thoughts that you can instantly recognize the thoughts making you feel scared or worried. Once you know which thought patterns cause the unwanted feelings, you can change them! If you change how you think, you can change how you feel and how you behave.

 

"Thoughts lead to feelings and feelings lead to behavior."

 

Step 2: Take two (minutes to relax!)

Your body cannot be anxious and relaxed at the same time. So, consciously relax your muscles. Taking a couple of minutes to stop, breathe and get present can reduce stress, increase mood and decrease anxiety in an instant. Focus your attention on your breathing, exhale slowly. Scan your body for tension. Loosen the cramped body parts, letting go of anything you’re holding too tightly. Recall a good memory, favorite place or event. Continue to breathe, exhaling slowly. Repeat, as needed.

Step 3: Walk through it—Exposure, exposure, exposure.

If you're afraid of it, you need to do it. It's as simple as that. You cannot will yourself to courage. You have to exercise the emotional muscles that flex when you walk through the fear to overcome it. Avoidance adds to the anxiety by reinforcing it. There's no easier, softer way. You don't need it to be easy and soft. You need it to work and exposure does work. Promise.
 

"You cannot will yourself to courage."

 

You are in charge of your own life, don’t let anxiety control you. Take a breath, take action and reflect. Whether you are dealing with an in-the-moment panic attack or facing an anxiety disorder, the feelings you have are normal and treatable. You are not alone! We all get nervous sometimes, we all have freakout moments, and that’s okay. Research tells us that there are an estimated 40 million adults (—women are 60% more likely to be diagnosed than men), who suffer from an anxiety disorder.

At the end of the day know this: you are the creator of your own mind and who you become or who you are is rooted within you. Anxiety is manageable, now go out there and kick some #girlboss ass! 

For more from Lauren, visit  @dr_lauren  and sign up for her weekly newsletter at  HeyLauren.com .

For more from Lauren, visit @dr_lauren and sign up for her weekly newsletter at HeyLauren.com.

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“You are the dreamer of your own dream, create visions of the world that you want to see.” (2).png

In the past twenty-one years, I have learned and experienced more than I could have ever imagined. I started a digital marketing business, received a full-time offer, and had an impact on my University all before I could have a legal drink. Reflecting back on the lessons below has taught me to be grateful for every experience that has shaped me into the woman I am today. Challenges, grief, and heartache have all been obstacles in the right direction.

 

These are the five life lessons that helped build my strong foundation:

Trust your intuition.

“When you surrender your plans and release control, you stop pursuing the path of your misguided ego. You allow the voice of your intuition and the energy of love to be your guide.” -Gabby Bernstein

  • Trust your gut; we are all born with survival instincts. However, be mindful that since we are always in ‘survival mode’ our mind automatically falls into fear. Honor your feelings, choose to see through love and your intuition will do the rest.  

 

Take care of yourself in order to have the strength to take care of others.

“Your conviction and certainty help others remember their own.” - -Gabby Bernstein

  • As empathetic beings, our heart goes out to others and we want to do everything we can to help them. However, we need to take care of ourselves before helping others. You can’t water a garden with an empty watering can.

 

Life is what you make of it.

“You are the dreamer of your own dream, create visions of the world that you want to see.” - Gabby Bernstein

  • When you do what makes you happy, you are happy. It is all about perspective. Fill your mind with happy and positive thoughts and you will lead a happy life.
  • A little good goes a long way. Try to be the lifted spirit in the room.

 

Be yourself: Embrace what makes you different.

“Sufi poet Rumi said, ‘The wound is the place where the light enters you.’ Each wound has brought light into our lives; these experiences shape us into who we are, embrace the person you are becoming. Don't be ashamed of your wounds, honor the feelings they bring, remember that they brought the love that is shining through you now. Love who you are.” - Gabby Bernstein

  • Who cares what people think, keep searching until you find your tribe. In the current day and age, authenticity is appreciated and expected. When you embrace what makes you who you are, you can experience life in its fullest form.

 

Bold Moves Only.

You only have one life, make sure you are living. Your dreams in life will not get handed to you, take chances and go out of your way to make sure they happen. “Everything is figureoutable”

-Marie Forleo

  • When you are making a decision, think to yourself, what is the worse that will happen? NOTHING, take chances and live your life without regrets.

 

These are just a handful of the lessons that have led me through my first twenty-one years. I look forward to seeing where the journey of life takes me. Stick around for the ride, you won’t be sorry!