social marketing

Travel Essentials Every Girlboss Needs

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Ready, set, travel! You’ve got your travel itinerary set, your plane tickets booked, and your credits cards ready to be maxed out! The real question is...what do you pack!? Having these essentials will help you feel prepared and stress-free on your trip.


Luggage

It all starts with the perfect suitcase. We are obsessed with our Away suitcases! Not only do they have TSA approved locks for safety, but they come with tons of compartments to keep all your travel essentials organized. The carry on luggage also comes with battery packs so you can never be without your phone (trust me...it’s a must.)

Notebooks

Every girlboss needs to have at LEAST one travel notebook to take with them. Journaling is great for the long plane rides or boring bus trips in between countries. Girlboss Coffee has THE cutest stationary products that are perfect for any career girl on the go. Pictures can tell a million different stories, but only you can tell the real one. Write everything down: the places you visited, the food you ate, the clothes you bought, the memories you made, everything. One day you’ll get to look back at your travel journal and remember all the amazing times you had.

Sleep Must-Haves

If you’re like us, always on the go, it’s important to make sure you’re taking time for yourself to get some shut-eye! With all the exciting sites to see, foods to eat, and cute Europeans to meet, you can find yourself spending all of your time exploring and not getting any shut-eye. The train/plane/bus rides are the ideal place to catch up on your beauty sleep; however, it can get a little noisy and uncomfortable. Have no fear though ladies, Savvy Sleepers will bring you luxury at your fingertips. The satin pillowcases and Savvy scrunchies are the perfect treats for your hair and skin. Travel in style without turning your hair into a rats nest and finally get that beauty rest you DESERVE.

Hate the sunlight? No problem! Sunday Forever has THE best silk sleep mask. Block out the haters and travel as if you’re flying first class to the best sleep of your life.

Technology  

Now, we all know travelling can get expensive, so why throw all our hard-earned dollars on expensive cameras that we probably will never use again? Capturing the perfect, blogger worthy photos is crucial for every girlboss travelling. Moment sells these amazing attachable camera lenses for your phones that will make sightseeing easy, light and still picture perfect.

Portable charges are a MUST! When you’re out sightseeing all day, it’s easier to carry around a small portable charger rather than an outlet converter, struggling to find somewhere to post up and plugin.

Beauty

Travel size EVERYTHING! There’s only so much room in your suitcase, and no one wants to be lugging around bricks in their bag to and from every country! Leave the bulky blow dryers at home, and switch to something small and easy to pack.

We have bag inception going on in our luggage, too! Between our travel organizers and our carry on bags, you can be sure that the Savvy Sisters will be staying as organized as possible every step of the way. With all the little products you may have, try to find a makeup bag that can easily lay flat in your luggage and hold A LOT of products.

Moisturizer is another crucial product for any travel makeup bag. It’s so important to keep your skin hydrated out in the sun all day.


Join us on our journey throughout Europe, and see how the Savvy Sisters travel in style! We’re going to be abroad for the whole month of August, and we’d love to hear from you guys.


Follow Our Savvy Travels: @savvysistersmedia  //  Savvy Sisters Media

6 IG Story Tips

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Instagram Stories are a feature for businesses to leverage to increase authentic engagement and grow their brand's social media presence. It is also a great opportunity for companies to express themselves and for viewers to get to know your company on a more personal level!

When posting IG Stories, keep these tips in mind to reach your full business potential!

Ask Questions

Positioning polls in your Story allow for fun and easy interaction with your online community.

Keep in Mind - Poll features that are too close to the right or left side tend to cause the viewer to advance or go back to the last post.

Hashtags

Along with locations, Stories also offer hashtags. Use them! Tagging hashtags in Stories will get them get twice the views.

Tip - Paste text block of 15 hashtags that can be shrunk without the viewer seeing them and still optimizing the performance of your post.

Video with Text

Video content is on the rise, share value with your audience with tutorials, Q&A’s and behind the scenes content.

Keep In Mind - Majority of users watch without audio, be sure to add closed captioning to all of your video content.

Checking Your Viewers/Stats

Keep track of who is watching your Stories consistently and reach out to them! When you have more insight into your audience, you’re able to create more content that your viewers like.

Tip - Convert your Instagram page into a business profile; this will allow you to

see the reach, impressions, replies, and exits for each story you post.

Location Tags

Whether you’re eating at a restaurant or exploring the city, tagging a specific location in your Story will give you the opportunity of being featured in the area’s public Story. Getting featured in a location story will increase the number of impressions your Story has.

Keep in Mind - When screenshotting posts and adding new text make sure you also update the location sticker!

Branch Out

Expand your network by engaging and replying to your target markets stories to establish authentic relationships and drive organic traffic to your page. Having relationships with viewers allows for greater exposure and network opportunities.

Tip - Screenshot a great conversation you have with someone in the comment section on a post and give them a shoutout on your story. Not only does this strengthen your relationship with your viewers, but it also motivates others to engage in your posts!

Here are six things to keep in mind when you’re posting an Instagram Story, I hope you don’t forget them! Comment below any Instagram Story tips you have and make sure to follow our Instagram @savvysistersmedia to keep up with all of our exciting content!

How to effectively use #’s for your brand

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What even is a hashtag??? It’s the key to growing your brand's organic growth. Hashtags often get thrown around without purpose, but we are here to tell you that if you use them correctly, it can make or break your social media strategy. By adding a #savvy touch to your social media game, the potential to grow your brand is limitless.

Types of #’s

Branded hashtags, which are created specifically for your company in mind. Fun fact: 70% of hashtags are branded. You can use these to encourage (and find) user generated content, as well as analyze your efforts.

Community hashtags, which are general hashtags that are widely used, and include things like: #tbt, #instafood, #throwback and #ootd.

# Shortcuts

We all live very busy lives, with little time to perfect all the little details. Luckily, for you iPhone lovers, there’s a solution!

Settings > general > keyboard > text replacements > (add hashtags)

Saving lists of your hashtags will help you know the value of each to determine what works and what doesn’t.

# Tips & Tricks

Instead of putting the hashtags in the caption, leave a comment immediately after posting. You can use up to 30 hashtags per comment.

Focus on the activity of hashtags. It’s important to always do hashtags with a purpose and finding a specific niche audience that will find use in your hashtags. Finding hashtags with more than 1,000 users will get you the most results because you know people are constantly looking for that specific one. Get a general idea of how often people use hashtags. If the hashtags are too popular, your post will be gone in seconds. Hashtags that have a lot of viewage are harder to track and have a lower conversion rate.

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Use what’s popular instead of what’s trending. Trends come and go, so it’s important to keep a long shelf-life of your branded hashtags.

#’s For Your Business Hashtags are both keywords and conversations. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured on the Explore tab.

According to Simply Measured, using even a single # increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content.

The more specific the hashtags the better.

Add new hashtags to target and leverage the social authority towards organic authority. Different #’s can mean different things to many people.

All in all, hashtags are a powerful tool that are often overlooked. Hashtags are crucial to growing your brand organically.

If you’d like to learn more about how you can grow your brand sign up for one of our social media training sessions, and learn how you can take your brand to the next level.