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Travel Essentials Every Girlboss Needs

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Ready, set, travel! You’ve got your travel itinerary set, your plane tickets booked, and your credits cards ready to be maxed out! The real question is...what do you pack!? Having these essentials will help you feel prepared and stress-free on your trip.


Luggage

It all starts with the perfect suitcase. We are obsessed with our Away suitcases! Not only do they have TSA approved locks for safety, but they come with tons of compartments to keep all your travel essentials organized. The carry on luggage also comes with battery packs so you can never be without your phone (trust me...it’s a must.)

Notebooks

Every girlboss needs to have at LEAST one travel notebook to take with them. Journaling is great for the long plane rides or boring bus trips in between countries. Girlboss Coffee has THE cutest stationary products that are perfect for any career girl on the go. Pictures can tell a million different stories, but only you can tell the real one. Write everything down: the places you visited, the food you ate, the clothes you bought, the memories you made, everything. One day you’ll get to look back at your travel journal and remember all the amazing times you had.

Sleep Must-Haves

If you’re like us, always on the go, it’s important to make sure you’re taking time for yourself to get some shut-eye! With all the exciting sites to see, foods to eat, and cute Europeans to meet, you can find yourself spending all of your time exploring and not getting any shut-eye. The train/plane/bus rides are the ideal place to catch up on your beauty sleep; however, it can get a little noisy and uncomfortable. Have no fear though ladies, Savvy Sleepers will bring you luxury at your fingertips. The satin pillowcases and Savvy scrunchies are the perfect treats for your hair and skin. Travel in style without turning your hair into a rats nest and finally get that beauty rest you DESERVE.

Hate the sunlight? No problem! Sunday Forever has THE best silk sleep mask. Block out the haters and travel as if you’re flying first class to the best sleep of your life.

Technology  

Now, we all know travelling can get expensive, so why throw all our hard-earned dollars on expensive cameras that we probably will never use again? Capturing the perfect, blogger worthy photos is crucial for every girlboss travelling. Moment sells these amazing attachable camera lenses for your phones that will make sightseeing easy, light and still picture perfect.

Portable charges are a MUST! When you’re out sightseeing all day, it’s easier to carry around a small portable charger rather than an outlet converter, struggling to find somewhere to post up and plugin.

Beauty

Travel size EVERYTHING! There’s only so much room in your suitcase, and no one wants to be lugging around bricks in their bag to and from every country! Leave the bulky blow dryers at home, and switch to something small and easy to pack.

We have bag inception going on in our luggage, too! Between our travel organizers and our carry on bags, you can be sure that the Savvy Sisters will be staying as organized as possible every step of the way. With all the little products you may have, try to find a makeup bag that can easily lay flat in your luggage and hold A LOT of products.

Moisturizer is another crucial product for any travel makeup bag. It’s so important to keep your skin hydrated out in the sun all day.


Join us on our journey throughout Europe, and see how the Savvy Sisters travel in style! We’re going to be abroad for the whole month of August, and we’d love to hear from you guys.


Follow Our Savvy Travels: @savvysistersmedia  //  Savvy Sisters Media

6 IG Story Tips

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Instagram Stories are a feature for businesses to leverage to increase authentic engagement and grow their brand's social media presence. It is also a great opportunity for companies to express themselves and for viewers to get to know your company on a more personal level!

When posting IG Stories, keep these tips in mind to reach your full business potential!

Ask Questions

Positioning polls in your Story allow for fun and easy interaction with your online community.

Keep in Mind - Poll features that are too close to the right or left side tend to cause the viewer to advance or go back to the last post.

Hashtags

Along with locations, Stories also offer hashtags. Use them! Tagging hashtags in Stories will get them get twice the views.

Tip - Paste text block of 15 hashtags that can be shrunk without the viewer seeing them and still optimizing the performance of your post.

Video with Text

Video content is on the rise, share value with your audience with tutorials, Q&A’s and behind the scenes content.

Keep In Mind - Majority of users watch without audio, be sure to add closed captioning to all of your video content.

Checking Your Viewers/Stats

Keep track of who is watching your Stories consistently and reach out to them! When you have more insight into your audience, you’re able to create more content that your viewers like.

Tip - Convert your Instagram page into a business profile; this will allow you to

see the reach, impressions, replies, and exits for each story you post.

Location Tags

Whether you’re eating at a restaurant or exploring the city, tagging a specific location in your Story will give you the opportunity of being featured in the area’s public Story. Getting featured in a location story will increase the number of impressions your Story has.

Keep in Mind - When screenshotting posts and adding new text make sure you also update the location sticker!

Branch Out

Expand your network by engaging and replying to your target markets stories to establish authentic relationships and drive organic traffic to your page. Having relationships with viewers allows for greater exposure and network opportunities.

Tip - Screenshot a great conversation you have with someone in the comment section on a post and give them a shoutout on your story. Not only does this strengthen your relationship with your viewers, but it also motivates others to engage in your posts!

Here are six things to keep in mind when you’re posting an Instagram Story, I hope you don’t forget them! Comment below any Instagram Story tips you have and make sure to follow our Instagram @savvysistersmedia to keep up with all of our exciting content!

A Change in Perspective

Lessons learned from my week in Jinotega, Nicaragua  

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This past week I spent my time in Jinotega, Nicaragua, to assist the Sasle community in making a home for a family in need. I was given this opportunity through the University of Delaware’s alternative break program, and a non-profit organization called Bridges to Community that does this work all over Central America.

For two days out of the week I spent in Nicaragua, my group of 12 and I explored unbelievable crater lakes and the lively cities of Nicaragua. For the rest of the week, we lived in a beautiful home that belonged to a warm and welcoming woman named Benita living within the community. We spent 8 hours of each day passing cinder blocks, mixing cement, painting the roof of a home, and working on the finishing touches with the other giving members of the community.

For a family in need to receive a home from Bridges to Community, a family is nominated by members of their community, which they then pay an amount monthly which goes back into a community fund.

There are numerous amounts of lessons that I gained from this experience, but here are the ones that stuck out to me the most.

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The Importance of Family and Community

When building the home, we worked with such hard working members of the community, including the father of the beneficiary family. Could you imagine your next door neighbors helping you build your own home? In Sasle, there was such a strong value of community and helping one another. While we worked, every car or bus that passed by honked or waved at us on the worksite to say hello. Not only is community valued so much in Sasle, but so is family. During our dinner with the beneficiary family, the father told us how grateful he was for us to leave our families for a week just to come and help them build a home. Family is so meaningful to their culture, which made me want to express gratitude for my family even more than I do.

How can We further embrace community and family in Our lives?

Having a sit down dinner with loved ones without distractions is an overlooked moment. Checking our phones when out with others has come habitual. When we eliminate an option to distract ourselves, we can have even deeper conversations with the people we love.  

Ask yourself, are you educated on the issues in your community? Spend a little time researching, and see if you can lend a hand to someone in need. Helping others makes us feel so much more connected to those around us and gives us much stronger ties to our communities.

Embrace Simplicity

There were many things that the Sasle community did not have, but to them it did not matter, because they know they rich in what truly matters; family and community. The Sasle community was always happy, grateful, and content with what they had. Though some families did not live in what Americans would consider ideal living, the community members never complained because they know that material items do not fill them.

Another thing I noticed during our dinner with the beneficiary family, was that each person took a humbling amount of food and politely made sure that each person had a plate before eating. They were in no rush to consume what was on their plate, and believed that the simplicity of the moment was enough.

How can we further embrace simplicity?

If there are clothes sitting in your closet that you haven’t worn in a while, consider giving them to someone who could make use of them every day.

Instead of spending extra time on social media, which can create extra content in our brains, try connecting with the nature around you, or reach out to someone you haven’t spoken to in a while.

When plating your food, try to take only what you know you need to fuel your body. Eat with friends, and shop locally whenever possible. Simplifying our day to day actions creates an immense amount of appreciation for life.

Cultivating Acceptance

Many stereotypes and judgments come from things that we don’t understand. Before coming to Nicarauga, I thought I knew what the members of a developing country would be like, but I was wrong. They were the most hardworking, kind and wholesome people I had ever met. Being open-minded to the stories of the people we met was key to having an incredible trip.

I learned that people value different things because of the way that they grown up, and it’s our responsibility as humans to take that as an opportunity to dig deeper. We need to look past our own barriers and listen to the stories of others and maybe even spend time in different cultures to show us just how much we have in common.

How Can we Cultivate Acceptance?

Try to actively reach out to and listen to stories of those that are different than yourself. Listen without judgement.

This will always help you become a more well-rounded and compassionate person.

Understanding Culture

When I arrived in Nicaragua I experienced culture shock, but surprisingly experienced culture shock when home to America. I felt like I finally realized why so many people suffer from anxiety in the U.S. While in Nicaragua, I never had cell service, so I spent free time playing cards, singing, or bonding with members of my group. When I first arrived, I was in shock at my lack of distraction, but once I embraced it I felt clear-headed than I had ever been.

The night before my flight home to America, I had trouble sleeping because I was already experiencing anxiety about my responsibilities at home. At first, I shamelessly blamed “America” for being so overpopulated, obsessed with technology, money, and other material items, but I thought for a while and realized that we just live in a different culture, and the only way to improve it, is to recognize it and appreciate how far we have come.

Though America might have numerous amounts of distractions, we should take the time to see question giving them a break. Distractions only have power if we give them power.

How can we Improve our Country’s culture?

If you ever experience anxiety after scrolling through Instagram and Facebook, try to explore what it’d be like to journal, meditate, or reach out to a friend.

My week spent with the Sasle community taught me the value of hard work, support, connection, and love. I will never forget those friendships that taught me imprinting lessons that I’ll take with me forever.

Always remember to keep an open mind and constantly push past your comfort zone. There’s so much to gain from being connected to what truly matters.

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How to effectively use #’s for your brand

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What even is a hashtag??? It’s the key to growing your brand's organic growth. Hashtags often get thrown around without purpose, but we are here to tell you that if you use them correctly, it can make or break your social media strategy. By adding a #savvy touch to your social media game, the potential to grow your brand is limitless.

Types of #’s

Branded hashtags, which are created specifically for your company in mind. Fun fact: 70% of hashtags are branded. You can use these to encourage (and find) user generated content, as well as analyze your efforts.

Community hashtags, which are general hashtags that are widely used, and include things like: #tbt, #instafood, #throwback and #ootd.

# Shortcuts

We all live very busy lives, with little time to perfect all the little details. Luckily, for you iPhone lovers, there’s a solution!

Settings > general > keyboard > text replacements > (add hashtags)

Saving lists of your hashtags will help you know the value of each to determine what works and what doesn’t.

# Tips & Tricks

Instead of putting the hashtags in the caption, leave a comment immediately after posting. You can use up to 30 hashtags per comment.

Focus on the activity of hashtags. It’s important to always do hashtags with a purpose and finding a specific niche audience that will find use in your hashtags. Finding hashtags with more than 1,000 users will get you the most results because you know people are constantly looking for that specific one. Get a general idea of how often people use hashtags. If the hashtags are too popular, your post will be gone in seconds. Hashtags that have a lot of viewage are harder to track and have a lower conversion rate.

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Use what’s popular instead of what’s trending. Trends come and go, so it’s important to keep a long shelf-life of your branded hashtags.

#’s For Your Business Hashtags are both keywords and conversations. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured on the Explore tab.

According to Simply Measured, using even a single # increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content.

The more specific the hashtags the better.

Add new hashtags to target and leverage the social authority towards organic authority. Different #’s can mean different things to many people.

All in all, hashtags are a powerful tool that are often overlooked. Hashtags are crucial to growing your brand organically.

If you’d like to learn more about how you can grow your brand sign up for one of our social media training sessions, and learn how you can take your brand to the next level.

Manage Your Anxiety With These 3 Steps

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Stress creeps up on us all the time. Whether you’re at work, at school, your side hustle, or just in life itself, stress and anxiety can come in all types, but it’s important to manage that sucker and get it under control.

Licensed psychologist Dr. Lauren Hazzouri, PsyD, founder of the online community for young women called #HeyLauren, told us the three ways you can manage anxiety in your life.

Step 1: Manage that stinkin’ thinkin’

Each of us has many thoughts, up to 70,000 per day! The goal is to get so familiar with your thoughts that you can instantly recognize the thoughts making you feel scared or worried. Once you know which thought patterns cause the unwanted feelings, you can change them! If you change how you think, you can change how you feel and how you behave.

 

"Thoughts lead to feelings and feelings lead to behavior."

 

Step 2: Take two (minutes to relax!)

Your body cannot be anxious and relaxed at the same time. So, consciously relax your muscles. Taking a couple of minutes to stop, breathe and get present can reduce stress, increase mood and decrease anxiety in an instant. Focus your attention on your breathing, exhale slowly. Scan your body for tension. Loosen the cramped body parts, letting go of anything you’re holding too tightly. Recall a good memory, favorite place or event. Continue to breathe, exhaling slowly. Repeat, as needed.

Step 3: Walk through it—Exposure, exposure, exposure.

If you're afraid of it, you need to do it. It's as simple as that. You cannot will yourself to courage. You have to exercise the emotional muscles that flex when you walk through the fear to overcome it. Avoidance adds to the anxiety by reinforcing it. There's no easier, softer way. You don't need it to be easy and soft. You need it to work and exposure does work. Promise.
 

"You cannot will yourself to courage."

 

You are in charge of your own life, don’t let anxiety control you. Take a breath, take action and reflect. Whether you are dealing with an in-the-moment panic attack or facing an anxiety disorder, the feelings you have are normal and treatable. You are not alone! We all get nervous sometimes, we all have freakout moments, and that’s okay. Research tells us that there are an estimated 40 million adults (—women are 60% more likely to be diagnosed than men), who suffer from an anxiety disorder.

At the end of the day know this: you are the creator of your own mind and who you become or who you are is rooted within you. Anxiety is manageable, now go out there and kick some #girlboss ass! 

For more from Lauren, visit  @dr_lauren  and sign up for her weekly newsletter at  HeyLauren.com .

For more from Lauren, visit @dr_lauren and sign up for her weekly newsletter at HeyLauren.com.

Savvy Sister Roots

It all started one sunny morning as we sipped on iced coffee by the beach soaking up the sun. Both Jamie and I had enjoyed a long summer of tanning, singing our hearts out on long car rides, making memories with friends and tasting new foods...all of course which we documented on social media. That one sunny morning on the beach Jamie and I decided to captivate on those memories and put them to good use. If we could be as excited about our own social media, why couldn’t we be excited about someone else's social media, too? As the coffee kicked in and the sun beamed hotter, it dawned on us that we could do what we love and help others do so, too. Why not captivate on what we’re good at and turn it into a career?  

From that moment on, Savvy Sisters Media, Inc. was born. It took us some time to get where we are now, but without that moment on the beach we would not be the #girlbosses we are today. I’ll be the first to tell you that starting a business is not easy, but it’s worth it. All the blood, sweat, tears and Starbucks purchases have paid off, and will continue to pay off...especially the Starbucks purchases.

If it weren’t for the people around us to guide us in the right direction, we’d still probably be brainstorming on the beach, but one of the most important things about Savvy is the bond Jamie and I have. We conect with each other on a personal, emotional and even a marketing level. Because we know how the other thinks, it makes brainstorming, pitching, creating and innovating all the more better.

From the very start, Jamie and I were always tag teaming on ideas. We started with the basics, creating our brand. With the help of some friends, we designed a logo, created a website and started social media accounts. From that point on, we went from door to door, town to town pitching to stores, restaurants, small businesses, anyone that could use our savvy social media skills. Eventually, clients started coming to us, and it was one of the many breaking points in our career.

It’s important to set goals and constantly remind yourself of them. Push your limits and don’t be afraid of the what-ifs. Write your goals down and don’t cross them off until you’ve reached them, and once you have reward yourself...preferably with more coffee! Nobody can be successful for you, it’s up to YOU to pave the path of your own journey. Our journey was not a smooth one, and it will continue to be bumpy, but the journey is a marvelous one.

Through this blog you’ll see everything from social media tips to marketing ideas to trending topics. If you have something that you’d like to learn more about, please reach out to us and let us know! We’d love to blog about topics you’re interested in, too! This journey has just begun, and I can’t wait to take you on the ride with us.

Xoxo,

Your Savvy Sister,

Tara